We are celebrating our fifth anniversary in 2017!
And we’re doing so by unveiling a brand new logo and website that were conceptualized and designed by Owen Perry, a British Columbia-based interactive designer. Much the same way our 70-foot wooden schooner Passing Cloud is at the core of every Outer Shores Expeditions sailing, the new logo design is focused on our iconic ship.
It was important to me that the new logo was distinctly recognizable as Passing Cloud and embodied her unique balance of strength, grace, and authenticity. After a lot of discussion and many preliminary drawings, we eventually settled upon using the images you see below as the basis for our new logo.
The pictures – which for years were featured on the cover of telephone books, calendars and more in the Victoria, B.C. area – show Passing Cloud sailing past the iconic Fisgard Lighthouse outside of Esquimalt Harbour, the first and oldest lighthouse on Canada’s Pacific Coast.
Thanks to this beautiful image, locals have long associated Passing Cloud with the region’s rich maritime history. I personally love the picture for the way it shows Passing Cloud sailing along so gracefully and confidently, and because it captures her talented builder, the great Brian Walker, standing amidships.
Owen Perry did a fabulous job as we worked through close to 100 versions of the logo until we got it perfect. I couldn’t be happier with the result and we now have a compelling and distinguished emblem to lead our overall brand for years to come.
For the reimagined website, we worked with Owen to draw inspiration from the beauty of coastal British Columbia. Prominently featuring photographs courtesy of our good friend and photography tour leader, coastal photography specialist James Thompson, the new look site is now rich in video and imagery reflective of the spectacular scenery and wildlife guests encounter throughout our expeditions, giving visitors to our website insight into our onboard experience like never before.